S.Duran
Typography 230
Chapter 7 - Typographic Technology
Chapter 7, begins by retelling the advancements typography has made, starting with the first tools to form of type, by hand using metal blocks and leading, to Linotype, Monotype, and Ludlow machines. It describes how far typography has come, now with the ability to use technology and computers to create typographic art which was unheard of in the past. It is something I feel like people take for granted, instead of taking pain forsaking time crating each letter and font style into metal workings, we now have the ability to use and create typography art with ease. But that doesn't necessary mean that having technology and hundreds of fonts makes a person good at typographic design. The most interesting part of the history of typography is how people were able to formulate the type sets and fonts to appear in a computer system. The photosetters for type and the formulating type into the correct resolution with pixels is the most interest part of this chapter. Not to mention how lasers were later used to form and set type up for digital printing and formatting in typography. It seems that fonts had to be somewhat scanned, mirrored, or copied so that each letter could be used in a computer. While this process is easier to do today with all of the computing and design software, it’s still amazing to see how far we’ve come. I see design involving typographic as an evolving art form, always searching for ways to make type and lettering look “good”. I feel that people look to be understood, are praised for clarity, and try to form a relationship with the way type looks and is interpreted. This is one of the reasons why an artist needs to learn more about the history of type and gain clarity on its form and rules that coincide with typographic practice, like never to distort the proportion of type.
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