Monday, February 3, 2014

Conde Chapter 7

Chapter 7 discusses the evolution of technological typography. When people think of history, not many of them think of typography and how it has really changed the world. I learned that typography played a role in the beginning of the Industrial Revolution. I found that pretty fascinating! Technological advances in typography are very interesting to me because of the world I grew up in today. It is very uncommon for my generation to study the history of typography and appreciate all the technology we have today. I like being able to relate what I know about today’s world back to typography. For example, when machinery started to develop, typography continued to grow. I work for a toy company, and it is the exact same story for us. Once a simple toy like a yo-yo entered the minds of an intelligent engineer, the toy became a worldwide competitive sport and has turned into an unbelievable art. Typography relates to a lot of the advances we have in today’s world, and I appreciate seeing where it has grown.

Everyday, typography enters our life one way or another whether we notice it or not. Typography is a form of communication, and it is amazing to see how throughout the years digital technology has allowed type to be more legible for communication to get across. Almost every message today conveys some type.


I think it is also important to note how much more is involved with type asides from just machinery. Without the memory devices, software, and user interfaces we have today, typography would not be as advanced. All of these aspects make a big difference in the evolution of technological typography. I think this world, and my generation especially, takes not just technology, but the beauty of typography, for granted. Reading this chapter has really allowed me to reflect and appreciate everything typography has done for the world.  

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