This chapter was an interesting read because it was about the evolution of typography. The evolution was shown through world events, architectural development, and art history. I enjoyed the timeline of the different images and the descriptions based on each picture. In the earliest form of typography, the documents were written on clay tablets. I found that to be fascinating because it took a lot of time and effort to write certain characters and place them on clay. The alphabet seemed to develop more in the fourth 1500 B.C. because the alphabet was more apparent. As years went on, the font types started emerging into a uniform writing style, which had a gothic look to it. Gothic letters continue to show up throughout the chapter as religion was printed. The gothic font was very bold and used a lot of ink to produce each letter. The development of fonts grew as it becoming louder and more dramatic. As it approached the modern days, each font got more simple towards 1972. Helvetica started becoming a main, simple font as 2007 film Helvetica was made. The chapter ends with the year 2010, where Dog and Mike Starns sculpt T for the New York Times Magazine.
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