Syntax and Communication
In this chapter it discusses that typographic syntax and
communication have a language that must be learned to understand design. It is
defined as the connecting of typographic signs to form words and sentences on
the page.
The letter
is what is discussed first because this form is the unit that distinguishes one
family of type from another. The letterform can act as a sign and a typographic
sign is visually dynamic because of its interaction with the surrounding white
space. The word has the potential to express an idea, object, or event. Form ad
counterform relationships, found within, individual letterforms, and also exist
within individual words. The complex and lively forms reproduced here clearly
show the variety and fullness of form that exists in simple word units.
The line is another aspect of syntax that
appears when words are joined to form verbal sentences and typographic lines.
They can be arranged in all different ways and can be all different sizes. The
last formal element is the column and margin. Pages posses form and counterform
relationships due to the interaction of columns and their surrounding
spaces. There are three variables associated
with columns and those are height to width, texture, and tone.
The chapter
also discusses how the structure of the typographic space can be defined by
alignments and form-to-void relationships that establish a composition’s
underlying spatial order. Visual compensation and optical adjustment with the
typographic space link printed elements and the spatial ground. Contrast between
the elements is also a huge ordeal because it creates hierarchical arrangements
like size, weight, color, and spatial interval.
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