Tuesday, January 28, 2014

Chapter 3- Bailey Ciombor


Syntax and Communication

In this chapter it discusses that typographic syntax and communication have a language that must be learned to understand design. It is defined as the connecting of typographic signs to form words and sentences on the page.
            The letter is what is discussed first because this form is the unit that distinguishes one family of type from another. The letterform can act as a sign and a typographic sign is visually dynamic because of its interaction with the surrounding white space. The word has the potential to express an idea, object, or event. Form ad counterform relationships, found within, individual letterforms, and also exist within individual words. The complex and lively forms reproduced here clearly show the variety and fullness of form that exists in simple word units.
             The line is another aspect of syntax that appears when words are joined to form verbal sentences and typographic lines. They can be arranged in all different ways and can be all different sizes. The last formal element is the column and margin. Pages posses form and counterform relationships due to the interaction of columns and their surrounding spaces.  There are three variables associated with columns and those are height to width, texture, and tone.
            The chapter also discusses how the structure of the typographic space can be defined by alignments and form-to-void relationships that establish a composition’s underlying spatial order. Visual compensation and optical adjustment with the typographic space link printed elements and the spatial ground. Contrast between the elements is also a huge ordeal because it creates hierarchical arrangements like size, weight, color, and spatial interval.  

No comments:

Post a Comment