The reason why I picked Gravity by Vicenzo Vuono as my san serif
font was because I felt like the simplicity of the font really fits the idea of
serif font. I felt like the size of the letters where very minimal with
absolutely no serifs what so ever. The feel of the font is very empty. I would
probably see this font in a very modern store or magazine. I can see myself
overusing this font because I really like how thin the letters are, alone with
how organize the letters look. There are not quirky additives to the letters
(like the line of the Q is straight and does not descend. I really enjoy how
the thickness of the letters are universal throughout the letter, without any
hairlines. One thing that I noticed
about this font was that there where no personal symbols. All the symbols for
this font (regarding the numbers) looked as if it was another font. Overall I
really enjoy the minimalism of this font.
I picked Apple Garamond as my serif
font because of how traditional it looks to me. I can see this font being used
in many different areas like professional business cards, books, basic writing,
and anything else that has a more serious feel to it. What I found to be very
interesting was the Q again in this font. In the capital Q, the tail doesn’t go
into the counter of the Q. I like how the capital J and Q descend, unlike in
the Gravity font where all letters where uniform regardless. In general, I
could see myself using this font occasionally for the more serious and
professional works I’ll be doing.
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