Wednesday, January 22, 2014

Typography Dating Game - Allison Nolden

Typography Dating Game

I was not very good at this game.  I don’t think I ever got a pairing correct on my first guess.  To begin with I chose the letter “S” in Archer.  I liked Archer because of its gentle, laid-back take on a traditional form.  I also like its description, “I am a triple threat in the home, kitchen, and garden.” 



After choosing the “S” I went with the method of seeking the similar.  I thought this would be the easiest.  My first choice was the letter “M” in ITC Franklin Gothic.  I mainly chose this one because I thought it looked the most similar to Archer.  I was wrong.





My second choice was then the letter “P” in Avenir.  I was right!  After sending them on a date and being able to read why they worked together I thought that the pairing made a lot more sense.  When I was playing the game I was trying too hard to find fonts that looked similar rather than fonts that worked together.  I really like how Archer and Avenir look together and the example of a travel guide was a cool way to see how to use both fonts together in real life.  The heavy weights in Avenir go well with the lightness of Archer and both keep the design playful.  I very much like the Avenir typeface.



I played the game a few times after too and I still wasn’t very good but I did learn a lot about what can work together and why.  I learned what to look for when pairing fonts.

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