Tuesday, January 21, 2014

Type Connection Game / S.Duran

S.Duran
Type Connection Game

When starting "Type Connection" I got to the home screen and was deciding which font type to use, and in the end I intended to use ITC Century because I like the way it looks. It is some what modern but still keeps it's classic "business-like" look. Not to mention it's quote," I am an effective communicator who found a niche", caught my attention and it's history on being using in Supreme Court booklets surprised me. As it was described, I think ITC Century does speak business but not without a bit of flair.

 When choosing how to find a date, I thought to "Attach the Opposite" since this type in a serif font, it thought  something that did not seem so formal or businesslike would be a good combination for ITC Century. Looking at the choices I immediately ruled out Linotype Centennial, because it just looked to similar to ITC Century. The only contrast the seem to what the size of the serifs and the decorations.


So that "date choice": was the first to go. Chaparral Pro seemed to have the same problem, it was a serif font but instead of being straight and direct the font was some what skewed its ascendants, too long a tail, it's descendants seemed to stretch larger than those of ITC Century, and in all look like a distorted version of ITC Century.

In the end it seemed only Futura was the"match" that could fit. Compared to the other two fonts, Futura did provide a contrast to ITC Century, it was a san serif font. Verdana was a very sharp and straightforward font, contrasting the decorative curves of ITC Century. Both fonts had strong edges which could be seen mostly by compare the letter "V" to each other. So I set them on a "date" and it seems to have worked as a "The Happy Couple": ITC Century & Verdana. 

What I learned from this game was how to identify various and different fonts that could work well together in a typographic design. I learned about the history and background of each fonts, what "features" of each font type made it unique, and how each font complement each other in different visual representations and structural presentation. 


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