Thursday, January 30, 2014

Jewell / Chapter 6

I would venture to dub Chapter 6: The Typographic Message my favorite chapter thus far. Volleying objects of visuality and education; tackling the layers of a multidimensional language with verbal, visual, and vocal expression, the art of "message" is both described and questioned in a culture driven by these natural - verbal and visual equations, if you will - and developed laws of brand, communication, appeal, and efficiency. Messages are everywhere, subtly affecting our choices, feelings, and preferences, yet it is most powerful when it stands out from the generic sea of those messages which we consistently ignore or brush off.

Today, more than ever, we as designers have access to the most resources in order to stay relevant, practiced, aware, and creative. We also live in a culture that is so overly saturated with "message" that it is entirely too easy to fall into a trend or pattern that waters down our impact and the power of our work. What this chapter led me to conclude is that we have a responsibility to take advantage of all that is available to us in order to produce the best work possible, keeping in mind all of the considerations the book hands us. Where is the voice in our work? Is there a balance of aesthetic and informative? What different interpretations could a viewer have? Overall, are we striking an effective communication with the widest audience possible - if applicable - and simultaneously striking chord visually? Is there art in the midst of our message? These questions can only help a designer refine and hone his or her end result, and I am certainly enthralled to ask my own iterations of the above religiously.


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