Chapter 3, Syntax and
Communication in “Typographic Design: Form and Communication”, talked about
the importance of syntax and typography. I find this to be very interesting
about typography. I always have been interested in how letters can be combined
to make pictures or symbols with significant meanings behind them. I feel like
establishing such a skill takes lots of time and practice in order to create
nice quality work. Before reading this chapter I did not understand the
importance of the empty space the letters create when they’re formed. The
example they used was the glass of water and how the curves and slants of the
letters hold just as much water as you have in the glass, no more, no less. I
realized that not all spacing in design is going to look appealing if it’s
mathematically spaced out. Typographers, designers, or calligraphers are the
ones who have to visually space out the letterings, words, whatever, in order
for them to be appealing to the eye. I really enjoyed looking at the examples
they provided on pages 64 and 65, which showed different diagrams of how to
create a hierarchy in text. I understand that when creating a piece of design
some words are going to be more important than other, like a business card.
Having visual representation that shows how different emphasis on some words, different
sizes of text, or even just spacing of the text has such a strong impact on the
visual appeal for the piece of design. On page 69, they provide you with an
image of an A with a string instruments scroll carved out of the A. This I found
to be very cute. This combination of a letter and symbol creates such a strong
contrast between the letter and the symbol that they work in perfect harmony to
create this rhythmic visual sign for music.
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