Tuesday, January 28, 2014

Skai Stundziaite - Chapter 3 Reflection

Chapter 3 Reflection - Syntax and Communication


Chapter 3, Syntax and Communication in “Typographic Design: Form and Communication”, talked about the importance of syntax and typography. I find this to be very interesting about typography. I always have been interested in how letters can be combined to make pictures or symbols with significant meanings behind them. I feel like establishing such a skill takes lots of time and practice in order to create nice quality work. Before reading this chapter I did not understand the importance of the empty space the letters create when they’re formed. The example they used was the glass of water and how the curves and slants of the letters hold just as much water as you have in the glass, no more, no less. I realized that not all spacing in design is going to look appealing if it’s mathematically spaced out. Typographers, designers, or calligraphers are the ones who have to visually space out the letterings, words, whatever, in order for them to be appealing to the eye. I really enjoyed looking at the examples they provided on pages 64 and 65, which showed different diagrams of how to create a hierarchy in text. I understand that when creating a piece of design some words are going to be more important than other, like a business card. Having visual representation that shows how different emphasis on some words, different sizes of text, or even just spacing of the text has such a strong impact on the visual appeal for the piece of design. On page 69, they provide you with an image of an A with a string instruments scroll carved out of the A. This I found to be very cute. This combination of a letter and symbol creates such a strong contrast between the letter and the symbol that they work in perfect harmony to create this rhythmic visual sign for music.

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