Chapter 6 - The Typographic Message
Typographic messages are so present in our culture to the degree that they are often taken for granted or not noticed at all. Messages that clearly communicate and are etched into the mind and memory are those characterized by absolute clarity in form and content. The typographic message is verbal, visual and vocal. It is a dynamic communication medium which makes it so cool and applicable to our world. By both hearing the sounds and viewing the typographic forms, the typographic message is strengthened. Typographic designed was pulled into the artist revolution at the beginning of the 12th century as poets and visual artists realized that both meaning and form could be intensified in typographic communications. Something that really caught my attention was the Futurist manifesto, written by Filippo Marinetti (Italian Poet) in 1909. This manifesto profoundly influenced thinking in Europe and Russia. Futurism praised technology, violence, danger, movement and speed. Futurist typography is known as “free typography” because it demonstrates these ideas in a highly expressive manner. A scream was expressed in bold type, and quick impressions were intensified through italics. Letters and words race across the page in dynamic motion as seen below.
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