Wednesday, January 22, 2014

Brunner- The Anatomy of Typography





Didot is a name given to a group of typefaces named after the famous French type producing family. The classification is known as modern. I really like this typeface because it communicates sophistication and simplicity. The first time I saw this typeface, I immediately thought of high-end brands such as Tiffany & Co and Dior. They both use typefaces similar to didot in that they have serifs and rounded tails. Didot was actually used by the famous broadcast networks CBS and The Style Network for many years. Didot is a serif typeface that uses very thin strokes for the serifs. When using caps, Didot also has very thin hairlines, (i.e U) which makes the type look elegant and girly, in my opinion. Lastly, one of my favorite aspects of Didot is the unique look it gives numbers. They all have very artistic strokes and are off balanced when it comes to baseline and capline. They have very rounded edges, making the typeface seem approachable (if used for a brand) and a mixture of thin and thick strokes (i.e 4) It represents music created by Micheal Buble while he was driving a Mercedes Benz.


The san serif typeface I chose was very easy because it has always been my favorite. Papyrus, looks handwritten, is widely available and was designed by famous graphic designer, Chris Costello in 1982. I also love that it has an old fashioned, almost sand script look to it, as if it was written with an ink quill on parchment. In fact, It took over 6 months create by means of calligraphy pen and textured paper. Costello’s inspiration   came from his idea of what English text would look like 2000 years ago. Papyrus has such a unique look to it because of its italic looking dots and the very curly ‘y’. It is used fro the iced tea brand, Arizona, and for the television title “The Crocodile Hunter”. Papyrus has a very exotic but comforting feeling that makes me feel beautiful and timeless. It represents classical music and a horse and buggy.

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