While playing this game, one thing I
have to admit is that it was much easier for me to match things based
on “embracing the other”. I got every one right when I used this
strategy. However, when trying to use the other strategies, I found I
got a lot wrong on the first try. I think its just easier for me, and
probably a lot of people, to identify when typefaces are different
than when they are similar.
I played around with Univers a lot. It
now has a special place in my heart after last year, when I was
taking another graphic design class, and I had to do a few projects
that required me to use that font. The professor, when talking about
the font, would always comically over-exaggerate the accent of
Univers, so it always came out as “Oo-knee-vairz”. Aside from
that anecdote, I really do like the typeface's cleanliness and
“proper” look.
It was nice to see the examples of the
results after making a matching pair. It was not always clear why or
when certain pairs would work, despite the smooth-talking description
given. Seeing them in action together was a much clearer way to
describe why they looked good together.
There were a few typefaces that I had
no idea were designed by the same person, like Univers and Apollo,
designed by Frutiger.
I got a clear message of what a
designer truly is after playing this game. As designers, we are the
parents of rowdy, hormone driven teenagers, and those typefaces are
our teenagers. Its our job to make sure they find someone suitable
for themselves, someone who makes them look good and doesn't drag them
down.
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