Tuesday, January 21, 2014

Brooke Griggs Type Dating Game Analysis

In the type connection dating game, favorite strategy to use was “embrace the other”. I probably feel this way because it’s the strategy that I tend to use most in my own work. I was really happy with the selections available in this strategy for all of the typefaces. My personal favorite “matches” were Archer and Eurostile, and Adobe Garamond Pro & Maple.

My least favorite strategy was “rely on family” just because it’s boring. Of course I use this strategy often in real life, but I also use it in conjunction with another typeface. The hardest strategy for me to pick correctly was “seek the similar”. Since I personally like my fonts to have quite a bit of contrast, I found it much more difficult to pick fonts with such subtle differences. For example, when attempting this strategy with Univers it took me two tries before I finally picked the right one (Glypha).


My favorite font from the game is Archer, just because I have a prior affinity to it. I just love how it’s a serif typeface, yet it so clean and “geometric” that it can be used in almost any situation. When playing with Archer as my main character, my favorite strategy was “embrace the other”. I choose Eurostile (correctly) on my first try, which I was fairly happy about. These two look great together despite the quite “extreme” differences between them. For example, while both typefaces have relatively steady stroke weights, Archer is much thinner than Eurostile. Obviously, Archer is a serif while Eurostile is not. Archer has a combination of squared off and rounded terminals while all of Eurostile’s are squared off. Another interesting difference is that Archer’s characters tend to be more circular and Eurostile’s are boxier. This can be seen especially in the uppercase G and S. 

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