Chapter 5: The Typographic Grid
Chapter five covers the typographic grid used as a skeletal
framework in design. It covers the use
of grids by designers as a way to make their designs clear and visually pleasing. The book defines a grid as the “underlying
structure composed of a linear framework used by designers to organize
typographic and pictorial elements.”
Chapter five reviews the background of the grid and its structure and
proportions. Space is used to create
subliminal divisions that create spatial structure. The divisions set up proportional
relationships and give the space movement.
Designers should use proportional models that have been handed down to
work effectively. The chapter then goes
on to explain different types of grids – the square, single column,
multi-column, and modular. I found
chapter to be the most helpful and informing.
In the previous chapters I felt like I was reviewing information and
putting typographic terms to things I have already learned. I thought this chapter was especially helpful
because I knew very little about the different types of grids before reading
this. The square is the division of the
golden section. Single column grids are
used when text appears as a linear narrative.
Multi-column grids are made of a network of horizontal and vertical
lines. Three interdependent variables
need to be balanced when working with multi-column grids: type size, line
length, and interline spacing. Modular
grids are more complex grids of horizontal and vertical lines. The chapter ends on improvisational
structures. They evolve “in response to
the specific elements of information.”
Using improvisational structures requires an “understanding of
asymmetrical composition, the dynamics of positive and negative space, and the
role of visual contrast with typographic elements.”
I chose this image from the internet to accompany my
response to chapter four because learning of the different types of grids
reminded me of working in InDesign.
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