Monday, January 20, 2014

Spencer - Chapter 5 Reflection – The Typographic Grid

Chapter five introduces the typographic grid which is a “skeletal framework used by designers to organize information within a spatial field.” I really liked the introduction paragraph that introduced the historical background of the grid, and how through people like Jan Tsichold and Max Bill the grid became such an essential piece of graphic design.

A hierarchy of space and structure are the key points of the typographic grid. When a grid is established it is something like a master key on which the other pieces of the whole should lay. However, grids are by no means supposed to confine and limit the layout.

Proportions are crucial in defining a grid. A grid should divide space in a way that creates a system of proportional relationships.  In this chapter the “golden section” is explained and how it’s laws of proportionality are found in nature and the human body, etc. I was aware of the golden section and how its uses are numerous, but I didn’t think of how it was such a mathematical equation.

The chapter goes over numerous grids such as single column, square, multi-column, as well as modular grids. I personally really prefer the modular grids as they seem to allow for far more experimentation within the grid.

This chapter gave me insight into how to think more like an architect rather than an artist, which I think is something that I too often ignore. I really enjoyed how many different examples the book included in order to better describe the grids. The structure and space that we try to establish as designers is really far more important than we like to think sometimes. Far too often I focus on the visual content of a single piece of my complete work rather than the structural and spatial relationships of the whole.



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