Chapter 3: Syntax and Communication
This chapter is about typographic syntax and communication
having their own language in design. The
book states that, “syntax is the connection of typographic signs to form words
and sentences on the page.” Syntax is
very important to creating good design and I found that this chapter goes into
a lot more detail about it than I had ever known. I learned that it’s important to have a
design that is visually pleasing and communicates well. I thought the section on columns and margins
was very interesting. I like the
examples that demonstrate how important eye movement across the page is. The book explains that column rhythms,
typographic weights, and rules functioning as visual punctuation help eye
movement across the page. I think that
knowing what sort of column design is appropriate to use is very helpful in
creating balanced design. I also like
being able to see all of the figures provided that demonstrated visual
hierarchy. The book defines visual
hierarchy as “an arrangement of elements in a graduated series, from the most
prominent to the least prominent, in an area of typographic space.” I did not know of the visual hierarchy before
reading this chapter. I thought the two
part examples that showed the design with dots and then with words were helpful
in being able to visualize what design would be appropriate to use. It was interesting to see the hierarchy in
many different ways with the same words.
My favorite part of the chapter was probably the section on ABA form. I liked how they connected it to musical
structure because that is something I am very familiar with. It was helpful to connect typographic rhythm
with musical rhythm.
I chose this image from the internet to accompany my
response to chapter three because I thought it was a very cool image
demonstrating ABA form.
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