Wednesday, January 22, 2014

Fred Catolico - Typography Anatomy

Catull: The serif typeface I decided to go with is called “Catull.” I discovered this typeface back when I was in high school one day in a graphic design class. I researched the logo “Google” because of how popular and iconic the research engine is and found out that “Catull” is the most similar match. I found this font to be so simple yet so significant. It is a font that is seen nearly every single day simply when we search anything on Google which causes people to naturally just know what the logo is but not the actual typeface name. My first impression of the typeface was that it was a typical modern day type but is still versatile enough to be used in books and magazines. Comparing “Catull” to bicycle would have to be a mountain because they are very common because of their function yet timeless in terms of the way they look.





Caviar Dreams: The sans serif typeface I decided to go with is called “Caviar Dreams.” This typeface is very simple and minimally designed. Overall, “Caviar Dreams” seems to be a typeface that gives readers an impression of being friendly, calm, and opening. But there is some small attention to details that should be noted. The main characteristic that stood out the most to me was the lower case “e.” It is slightly slanted to the left adding life and character to the text. Then there are capital letters like “B” and “W” that have a lot of weight on the bottom. The capital “W” and lower case “w” are also the same shape just differentiate with their x-heights. These small details add identity to “Caviar Dreams” in a way that allows someone who is less into design to step more into a creative side for once and feel confident with its look.

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