Jeremy Diaz - Type Anatomy

Serif font: Times New Roman

“Times New Roman is a serif typeface commissioned by the British newspaper The Times in 1931, created by Victor Lardent at the English branch of Monotype. It was commissioned after Stanley Morison had written an article criticizing The Times for being badly printed and typographically antiquated. The font was supervised by Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older font named Plantin as the basis for his design, but made revisions for legibility and economy of space.” (Wikipedia)

To me, Times New Roman is the embodiment of the 1900’s print world and represents the go to serif typeface for business. Times New Roman is one of the most widely used typefaces in history, in large part due to its adoption by Microsoft for use in Microsoft products. If I had to equate Time News Roman to a car, I would compare it to old 1930’s Chrysler, both pristine and respected, yet garners timeless appreciation for its elegant style. Times New Roman is the Frank Sinatra of typefaces.  It has been at the top of the game for decades with no signs of slowing down. Times New Roman is the Los Angeles Lakers of typeface, because just like they Lakers always do, it is always in the mix for greatness. Times New Roman is like a Rolex watch sitting in the display case just waiting to be strapped upon your wrist. Without Times New Roman the world may be a very different place. We need typefaces like Times New Roman in order to uphold a certain standard upon which all typefaces can be judged upon and compared to whenever needed. We need the “grand daddy” of them all typefaces, one that we can always go back to when needed, one that represents who we are.

Sans serif font: Code Bold

Code Pro is a font family inspired by the original Sans Serif fonts like Avant Garde or Futura, but with a modern twist. It is clean, elegant and straight-to-the-point. (MyFonts) Code Bold is the bold version of the font and carries with it a certain sense of leadership among the others. Code Bold was designed by Svetoslav Simon in the year 2011 and has since gained a lot of popularity in modern graphic design work. Code Bold is one of my favorite sans serif fonts to use and I constantly find myself going back to it whenever I need something with a modern touch. Code Bold is also one of the most legible fonts I have used and almost never discerns itself from the media it is associated with. This is great for designers who want the message to be clearly read in their designs.

To me, Code Bold represents the new age of society and the present technological era we are in as designers. Code Bold is like a 2015 BMW M6 Coupe quietly cruising down the street yet garnering much attention. Its sleek design and attention to detail separating from the rest of the pack. Code Bold is one of those typefaces that look rich and expense but are attainable.  Code Bold is the Miami Heat, the new face of the sport and while its run may be brief, it will try to make a lasting impact on history. Code Bold is the smartphone in your pocket, something available for any situation and can be easily accessed without much fuss. To me, Code Bold represents my times with graphic design and the hard work I have put into the craft in order to become what I have become. Without Code Bold some of my designs would be a ship with a sail and for that I am grateful the progress it provides me.